“Section 1052(c) of Title 15 provides in pertinent part that a trademark shall be refused registration if it ‘[c]onsists of or comprises a name . . . identifying a particular living individual except by his written consent.’ 15 U.S.C. 1052(c). The question presented is as follows:”
“Whether the refusal to register a mark under Section 1052(c) violates the Free Speech Clause of the First Amendment when the mark contains criticism of a government official or public figure.”
“We hold only that history and tradition establish that the particular restriction before us, the names clause in §1052(c), does not violate the First Amendment.”